Contemporary Strategic Management Case Studies Robert Grant

ISBN:

Published: March 31st 2009

Paperback

364 pages


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Contemporary Strategic Management Case Studies  by  Robert Grant

Contemporary Strategic Management Case Studies by Robert Grant
March 31st 2009 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 364 pages | ISBN: | 5.76 Mb

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written toMoreThis popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions.

Written to accompany the text book, Contemporary Strategy Analysis (6th ed), each case is designed to enable students to apply particular concepts and techniques of strategy analysis. New cases include:- Manchester United and the Glazer Takeover- Raisio and the Launch of Benecol Margarine- American Apparel (Vertically Integrated in Downtown LA)- Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition- the difficulties of managing global roll-out- the potential of vertical integration and fast-response capability- or the challenges of internationalization.

Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide todays students and executives with the key management concepts and frameworks they need. About The Author: Robert M. Grant is Professor of Management at Georgetown University.

He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. In 2006 he won the Strategic Management Society decade award for his SMJ article on knowledge. Table Of Contents: 1.Madonna. 2.Laura Ashley Holdings plc: The Battle for Survival. 3.The US Airline Industry in 2007. 4.Ford and the World Automobile Industry in 2007.

5.Wal-Mart Stores Inc., 2007. 6.Manchester United: The Glazer Takeover. 7.Eastman Kodak: Meeting the Digital Challenge. 8.Organizational Restructuring within the Royal Dutch Shell Group. 9.Harley-Davidson, Inc., January 2007. 10.Raisio Group and the Benecol Launch. 11.Rivalry in Video Games.

12.Eni SpA: Building an International Energy Major. 13.Birds Eye and the UK Frozen Food Industry. 14.Outback Steakhouse: Going International. 15.Euro Disney: From



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